PMI CAPM (Certified Associate in Project Management) Examination Content OutlineBusiness Analysis FrameworksEasy

A business analyst is facilitating a brainstorming session with a diverse group of stakeholders to generate ideas for a new process improvement initiative. The BA wants to ensure that all participants feel comfortable sharing their thoughts freely, without immediate judgment or criticism, and to encourage creative thinking. Which elicitation technique is the BA primarily employing?

  1. ABrainstorming
  2. BObservation
  3. CInterviews
  4. DPrototyping
Show answer & explanation

Correct answer: A. Brainstorming

Brainstorming is an elicitation technique designed to generate a large number of ideas in a short period, encouraging free thinking and deferring judgment to foster creativity.

Why the other options are wrong

  • B. Observation involves watching users perform tasks to understand processes, not facilitating idea generation.
  • C. Interviews involve one-on-one discussions to gather detailed information, not group idea generation.
  • D. Prototyping involves creating models of the solution for feedback, which is used later to refine requirements, not for initial idea generation.

Brainstorming (Elicitation)

Brainstorming is a group creativity technique used to generate a large number of ideas in a short period, typically without criticism or judgment, to explore various solutions or approaches.

  • Group creativity technique.
  • Generates many ideas quickly.
  • Encourages free thinking and defers judgment.

Memory trick: Elicit ideas to build a great solution.

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