PMI CAPM (Certified Associate in Project Management) Examination Content OutlinePredictive, Plan-Based MethodologiesHard
A project manager is initiating a large-scale construction project. A key stakeholder, the Head of Facilities, has a high level of interest in the project's outcome and significant influence over its success. However, initial interactions suggest this stakeholder is currently unsupportive due to concerns about disruption to ongoing operations. The project manager needs to determine strategies to convert this stakeholder into a supportive advocate. Which stakeholder analysis tool would be most effective for this purpose?
- AEngagement Assessment Matrix
- BPower/Interest Grid
- CStakeholder Cube
- DSalience Model
Show answer & explanationAnswer & explanation
Correct answer: A. Engagement Assessment Matrix
The Engagement Assessment Matrix (often part of the Stakeholder Engagement Plan) is used to categorize stakeholders by their current and desired levels of engagement. It helps identify gaps and determine strategies needed to move unsupportive stakeholders to a supportive stance.
Why the other options are wrong
- B. The Power/Interest Grid categorizes stakeholders by their level of authority and concern, helping to manage expectation, but not explicitly for assessing and planning engagement shifts.
- C. The Stakeholder Cube is a 3D model (power, interest, attitude) but doesn't explicitly focus on current vs. desired engagement levels for strategy development.
- D. The Salience Model categorizes stakeholders based on power, urgency, and legitimacy, which helps prioritize, but doesn't directly map current vs. desired engagement states.
Engagement Assessment Matrix
A tool used in stakeholder analysis to compare the current engagement level of stakeholders with their desired engagement level. It helps in identifying gaps and developing strategies to move stakeholders to the desired level of support.
- Compares current vs. desired engagement.
- Helps identify engagement gaps.
- A key input for developing engagement strategies.
Memory trick: Power, Salience, Cube, Engagement: Assess them all.