CompTIA Project+ (PK0-005)Project Management ConceptsHard
A project manager is initiating a large-scale infrastructure project. A key stakeholder, the Head of Operations, is known for being highly influential but also resistant to new technologies. The project manager needs to ensure this stakeholder's concerns are addressed early and continuously. Which communication strategy would be most effective for this stakeholder?
- ALow frequency, informal, pull communication
- BLow frequency, informal, push communication
- CHigh frequency, formal, interactive communication
- DHigh frequency, formal, push communication
Show answer & explanationAnswer & explanation
Correct answer: C. High frequency, formal, interactive communication
For a highly influential stakeholder who is resistant to change, a high frequency of communication ensures they are always informed. Formal communication adds weight and seriousness to the updates. Interactive communication (e.g., meetings, workshops) is crucial to address concerns directly, build consensus, and overcome resistance, rather than just pushing information.
Why the other options are wrong
- A. Low frequency and informal communication are unsuitable for an influential, resistant stakeholder.
- B. Low frequency and informal push communication would be highly ineffective for this type of stakeholder.
- D. Push communication alone might not address resistance effectively; interactive is better.
Stakeholder Communication Strategy
A tailored approach to communicating with different project stakeholders, considering their influence, interest, power, and attitude to ensure effective engagement and support for the project.
- Varies based on stakeholder analysis (e.g., power/interest grid).
- Includes frequency, format (formal/informal), and method (push/pull/interactive).
- Aims to manage expectations and gain support.
Memory trick: Influence, Interest, Power: How often, how formal, how to Talk.