Microsoft Certified: Power BI Data Analyst AssociateDeploy and maintain assetsHard

A company wants to embed Power BI reports into its internal web application for authenticated users. The reports should display data relevant to each logged-in user, and the embedding solution must scale efficiently. Which embedding solution should the company implement?

  1. AEmbed for your customers (app owns data)
  2. BPublish to web (public embedding)
  3. CEmbed for your organization (user owns data)
  4. DSharePoint Online embedding
Show answer & explanation

Correct answer: A. Embed for your customers (app owns data)

Embedding for your customers (app owns data) is suitable when the audience consists of external or internal users who don't necessarily have Power BI licenses, and the application needs to control data access (e.g., RLS) and authentication. This provides scalability and robust security for a broad user base.

Why the other options are wrong

  • B. Publish to web is for public, anonymous access and is not suitable for sensitive data or authenticated users.
  • C. Embed for your organization (user owns data) requires each user to have a Power BI Pro or Premium Per User license, which may not scale efficiently for a large internal web application with many users.
  • D. SharePoint Online embedding is specific to SharePoint and less flexible for custom web applications requiring advanced authentication and scalability beyond SharePoint's native capabilities.

Power BI Embed for Your Customers

Power BI 'Embed for your customers' (app owns data) is an embedding solution where the web application handles authentication and data access, ideal for external or large internal audiences without requiring individual Power BI licenses.

  • Application manages authentication
  • App controls RLS and data access
  • No Power BI licenses required for end-users
  • Highly scalable

Memory trick: Your app takes ownership to serve your customers.

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