California Real Estate Broker ExaminationReal Estate PracticeMedium
A real estate agent is preparing an advertisement for a residential property for sale. Which of the following statements, if included in the advertisement, would most likely violate California fair housing advertising guidelines?
- A'Ideal for a single professional or a young couple.'
- B'Quiet neighborhood, perfect for commuters.'
- C'Close to public transportation and excellent schools.'
- D'Spacious backyard, great for entertaining families.'
Show answer & explanationAnswer & explanation
Correct answer: A. 'Ideal for a single professional or a young couple.'
Statements that imply a preference or limitation based on familial status or marital status (e.g., 'single professional,' 'young couple') can violate fair housing advertising guidelines. While seemingly innocuous, such phrases can be interpreted as discouraging other protected classes from applying.
Why the other options are wrong
- B. This describes neighborhood characteristics and amenities, which is generally permissible.
- C. This describes property location and features, acceptable under fair housing laws.
- D. This describes a property feature and its potential use, without limiting who might enjoy it.
Fair Housing Advertising Pitfalls
Real estate advertisements must avoid language that expresses or implies any preference, limitation, or discrimination based on protected characteristics under fair housing laws.
- Prohibited bases include race, color, religion, sex, national origin, familial status, and disability.
- Avoid describing ideal tenants/buyers (e.g., 'empty nesters', 'executive').
- Focus on property features and neighborhood amenities, not demographics.
- Use neutral language to appeal to all protected classes.
Memory trick: Filter your words, or you'll be heard in violation.