GED Reasoning Through Language ArtsReading ComprehensionMedium
A marketing team is developing an advertisement for a new fitness tracker. The ad features a visually dynamic montage of diverse individuals engaging in various activities: a marathon runner crossing the finish line, a busy parent tracking their sleep, and an elderly person using the heart rate monitor during a walk. What is the primary purpose of showcasing such a wide range of users and activities?
- ATo demonstrate the specific technical specifications of the device.
- BTo appeal to a broad demographic by illustrating the product's versatility and relevance to different lifestyles.
- CTo compare the new tracker with older models on the market.
- DTo suggest that the fitness tracker is only for highly active individuals.
Show answer & explanationAnswer & explanation
Correct answer: B. To appeal to a broad demographic by illustrating the product's versatility and relevance to different lifestyles.
By showing a marathon runner, a parent, and an elderly person, the advertisement is attempting to reach a wide audience, implying that the fitness tracker is useful and beneficial for people with varied lifestyles and fitness levels.
Why the other options are wrong
- A. Visual montages typically focus on lifestyle and benefit, not detailed technical specs.
- C. The ad focuses on the new product's appeal, not a direct comparison to competitors.
- D. The inclusion of a busy parent and an elderly person directly contradicts the idea that it's only for highly active individuals.
Author's Purpose: Broad Appeal
To design content (text, visuals, etc.) in a way that resonates with and attracts a wide range of audiences or demographics.
- Often involves showcasing diverse scenarios, characters, or benefits.
- Aims to maximize reach and potential customer base.
- Common in advertising, public messages, and general interest media.
Memory trick: Targeting is like aiming your message at the right crowd.