A data analyst is examining website traffic data for an e-commerce company across three different landing pages. Page A received 10,000 visitors, had 2,000 bounces, and 500 conversions. Page B received 15,000 visitors, had 3,000 bounces, and 900 conversions. Page C received 8,000 visitors, had 1,200 bounces, and 400 conversions. Which landing page has the highest Conversion Rate (Non-Bounced Visitors)?
- APages A and C have the same highest rate
- BPage A
- CPage C
- DPage B
Show answer & explanationAnswer & explanation
Correct answer: D. Page B
The Conversion Rate (Non-Bounced Visitors) is calculated as (Conversions / (Visitors - Bounces)) * 100%. For Page A: Non-bounced visitors = 10,000 - 2,000 = 8,000. Conversion Rate = (500 / 8,000) * 100% = 6.25%. For Page B: Non-bounced visitors = 15,000 - 3,000 = 12,000. Conversion Rate = (900 / 12,000) * 100% = 7.5%. For Page C: Non-bounced visitors = 8,000 - 1,200 = 6,800. Conversion Rate = (400 / 6,800) * 100% ≈ 5.88%. Page B has the highest Conversion Rate (Non-Bounced Visitors) at 7.5%.
Why the other options are wrong
- A. This statement is false, as Page B has a distinctively higher rate.
- B. Page A's rate is 6.25%, which is not the highest.
- C. Page C's rate is approximately 5.88%, which is not the highest.
Conversion Rate (Non-Bounced)
This metric calculates the percentage of visitors who complete a desired action (conversion) out of those who engaged with the page beyond a bounce. It provides a more accurate measure of content effectiveness by excluding visitors who quickly left.
- Focuses on engaged visitors.
- Calculated as (Conversions / (Total Visitors - Bounces)) * 100%.
- Higher rate indicates better content and call-to-action effectiveness for engaged users.
Memory trick: Visitors arrive, some bounce away, conversions count for those who stay.