GMAT Focus EditionData InsightsMedium
A marketing team is tracking the performance of two email campaigns, Campaign A and Campaign B. Campaign A was sent to 10,000 recipients, resulting in 2,000 opens and 400 clicks. Campaign B was sent to 15,000 recipients, resulting in 3,000 opens and 450 clicks. Which campaign had a higher Click-Through Rate (CTR)?
- ACampaign A
- BCannot be determined without knowing the conversion rates
- CBoth campaigns had the same CTR
- DCampaign B
Show answer & explanationAnswer & explanation
Correct answer: A. Campaign A
CTR is calculated as (Clicks / Opens) * 100%. For Campaign A: (400 / 2,000) * 100% = 20%. For Campaign B: (450 / 3,000) * 100% = 15%. Therefore, Campaign A had a higher CTR.
Why the other options are wrong
- B. Incorrect. CTR can be determined directly from the given clicks and opens data.
- C. Incorrect. The CTRs are different (20% vs 15%).
- D. Incorrect. Campaign B's CTR is 15%, which is lower than Campaign A's.
Click-Through Rate (CTR)
Click-Through Rate (CTR) measures the percentage of people who clicked on a specific link after viewing it. In email marketing, it's often the percentage of opens that resulted in a click.
- Calculated as (Clicks / Opens) * 100% for email campaigns.
- Indicates engagement and effectiveness of content.
- A higher CTR generally signifies better performance.
Memory trick: Clicks over Opens, then make it a percent, that's CTR's intent!