Microsoft 365 Endpoint AdministratorManage devices and apps (55-60%)Medium

A Microsoft 365 Endpoint Administrator needs to deploy a custom application developed in-house to all corporate-owned Windows 11 devices. The application is packaged as an MSIX file. The deployment must ensure that the application is automatically installed on target devices without user intervention and updates are managed centrally. Which deployment method in Microsoft Intune should the administrator choose?

  1. AWin32 app
  2. BMicrosoft Store app
  3. CWeb link app
  4. DLine-of-Business (LOB) app
Show answer & explanation

Correct answer: D. Line-of-Business (LOB) app

For MSIX packages, deploying them as a Line-of-Business (LOB) app in Intune is the most straightforward and recommended method. LOB apps handle basic installations for common package types like MSIX, APPX, and iOS/Android proprietary formats.

Why the other options are wrong

  • A. Win32 apps are used for more complex deployments requiring custom install/uninstall commands, detection rules, or dependencies, which is not strictly necessary for a standard MSIX.
  • B. Microsoft Store apps are for applications available in the public or private Microsoft Store, not custom in-house developed MSIX packages.
  • C. Web link apps only provide a shortcut to a web application, not a software installation.

Intune LOB App Deployment (MSIX)

Deploying custom, in-house developed applications packaged as MSIX files directly through Microsoft Intune's Line-of-Business app capability.

  • Supports MSIX, APPX, .MSI, .APK, .IPA packages.
  • Ideal for simple installations without complex scripting.
  • Managed updates directly through Intune.

Memory trick: Simple packages use LOB, complex ones use Win32.

More Manage devices and apps (55-60%) questions