GMAT Focus EditionData InsightsHard

A city planner is evaluating proposals for new public transportation routes. The proposals are scored based on three criteria: Ridership Potential, Environmental Impact, and Cost-Effectiveness. The planner has assigned weights to each criterion: Ridership Potential: 40% Environmental Impact: 35% Cost-Effectiveness: 25% The scores (out of 100) for two proposals, Proposal 1 and Proposal 2, are: Proposal 1: Ridership = 85, Environmental = 70, Cost-Effectiveness = 90 Proposal 2: Ridership = 90, Environmental = 80, Cost-Effectiveness = 65 Which proposal has a higher weighted average score?

  1. AProposal 1
  2. BProposal 2
  3. CBoth proposals have the same weighted average score.
  4. DCannot be determined without knowing the budget.
Show answer & explanation

Correct answer: A. Proposal 1

To calculate the weighted average score, multiply each criterion's score by its corresponding weight and sum the products. Proposal 1: (85 * 0.40) + (70 * 0.35) + (90 * 0.25) = 34 + 24.5 + 22.5 = 81. Proposal 2: (90 * 0.40) + (80 * 0.35) + (65 * 0.25) = 36 + 28 + 16.25 = 80.25. Proposal 1 has a higher weighted average score.

Why the other options are wrong

  • B. Proposal 2 has a weighted average score of 80.25.
  • C. The weighted average scores are different.
  • D. The budget is implicitly covered by the 'Cost-Effectiveness' score and is not needed as a separate piece of information for this calculation.

Weighted Average Scoring

Weighted average scoring assigns different levels of importance (weights) to various criteria when evaluating options, producing a single composite score.

  • Each score is multiplied by its weight.
  • The sum of weighted scores gives the final composite score.
  • Used in decision-making processes to reflect priorities.

Memory trick: Score by Weight, then Sum the Might!

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