Florida Real Estate Sales Associate Examination Content OutlineReal Estate Brokerage Activities and ProceduresMedium
A Florida real estate sales associate is preparing an advertisement for a property. The advertisement mentions the sales associate's name and phone number but does not include the name of their employing broker or brokerage firm. This type of advertisement is prohibited in Florida and is known as which of the following?
- ABlind advertising
- BMisleading advertising
- CPuffing
- DDiscriminatory advertising
Show answer & explanationAnswer & explanation
Correct answer: A. Blind advertising
Blind advertising occurs when a real estate advertisement does not clearly disclose the name of the brokerage firm. Florida law requires all advertisements to include the registered name of the brokerage firm.
Why the other options are wrong
- B. Misleading advertising involves false or deceptive claims, not just missing brokerage identification.
- C. Puffing involves exaggerated statements of opinion, not the omission of required information.
- D. Discriminatory advertising targets or excludes specific groups based on protected characteristics.
Blind Advertising (Florida)
Blind advertising in Florida real estate refers to any advertisement that fails to include the registered name of the brokerage firm, making it unclear who the advertiser's employer is.
- Prohibited by Florida real estate license law.
- All advertisements must clearly identify the brokerage firm.
- Applies to all forms of advertising, including print, online, and social media.
Memory trick: ADVERTISE CLEARLY: Broker's name must ALWAYS be seen.