Florida Real Estate Broker ExaminationReal Estate Brokerage ManagementMedium
A Florida real estate broker is preparing an advertisement for a property listed for sale. Which of the following is considered 'blind advertising' and is prohibited under Florida real estate law?
- AAn advertisement that specifies the commission rate for the sale.
- BAn advertisement that only includes the property's address and a phone number.
- CAn advertisement that omits the name of the brokerage firm.
- DAn advertisement that features a photo of the broker and their license number.
Show answer & explanationAnswer & explanation
Correct answer: C. An advertisement that omits the name of the brokerage firm.
Blind advertising occurs when a real estate advertisement fails to disclose the licensed name of the brokerage firm. Florida law requires all advertisements to clearly indicate that it is a brokerage or licensee advertising, not just a private individual.
Why the other options are wrong
- A. Specifying a commission rate is generally not prohibited as long as the advertisement clearly identifies the brokerage.
- B. While minimal, if the brokerage name is present, it's not blind advertising.
- D. Including the broker's photo and license number is not blind advertising; it identifies the licensee.
Blind Advertising
Blind advertising in real estate refers to any advertisement that fails to clearly identify the licensed name of the brokerage firm, making it appear as if a private party is offering the property.
- Prohibited in Florida.
- Must include brokerage firm's name.
- Prevents public from knowing they are dealing with a licensee.
Memory trick: Blind ads hide the broker; Florida demands transparency, no secret agents!