Florida Real Estate Sales Associate Examination Content OutlineReal Estate Brokerage Activities and ProceduresMedium
A real estate sales associate is preparing an advertisement for a property. The advertisement includes their personal cell phone number and email address, but it only lists the broker's trade name without the brokerage firm's address or phone number. Is this advertisement compliant with Florida real estate advertising laws?
- AYes, as long as the broker's trade name is clearly visible.
- BNo, because the brokerage firm's registered name must be clearly and conspicuously displayed.
- CNo, because the broker's name as registered with the DBPR must also be included.
- DNo, because all advertisements must include the brokerage firm's phone number.
Show answer & explanationAnswer & explanation
Correct answer: B. No, because the brokerage firm's registered name must be clearly and conspicuously displayed.
Florida real estate advertising laws require that all advertisements clearly and conspicuously display the registered name of the brokerage firm. While a trade name is acceptable, it must be the registered trade name, and it must be clear that it's a brokerage.
Why the other options are wrong
- A. Simply having the trade name visible is not enough; it must be the *registered* name and clearly indicate it's a brokerage.
- C. The broker's personal name is not always required, but the brokerage firm's registered name is.
- D. While often included, the phone number is not the primary omission here; the full registered name is the key.
Brokerage Advertising Requirements (FL)
Regulations governing how real estate brokerages and their associates must present information in advertisements to ensure clarity and prevent misrepresentation.
- Brokerage firm's registered name must be clear and conspicuous.
- Sales associates' names must be accompanied by the brokerage name.
- No misleading information allowed.
Memory trick: Ad's clear, brokerage name, no tricks, that's the claim.