Florida Real Estate Sales Associate Examination Content OutlineReal Estate Brokerage Activities and ProceduresMedium
A real estate sales associate is hosting an open house and places a sign outside the property. The sign includes the sales associate's name and phone number but does not mention the name of their employing brokerage firm. This advertising practice is:
- AProhibited, as all real estate advertising must include the brokerage firm's name.
- BProhibited, unless the sales associate is also a licensed broker.
- CPermitted, as long as the brokerage firm's name is on the listing agreement.
- DPermitted, provided the sales associate is an independent contractor.
Show answer & explanationAnswer & explanation
Correct answer: A. Prohibited, as all real estate advertising must include the brokerage firm's name.
Florida real estate license law requires that all advertising by a sales associate or broker associate must be done in the name of the employing brokerage firm and under its supervision. The brokerage firm's name must be clearly and conspicuously displayed.
Why the other options are wrong
- B. This rule applies to all licensees, including sales associates and broker associates, regardless of their individual license type.
- C. The listing agreement is internal; advertising must clearly display the brokerage name.
- D. An independent contractor status does not exempt a sales associate from advertising regulations.
Advertising Requirements Florida
Florida real estate advertising must be clear, truthful, and include specific information about the brokerage.
- All advertising must be in the name of the brokerage firm.
- Brokerage name must be clear and conspicuous.
- Sales associates cannot advertise in their own name only.
Memory trick: Advertise with 'B'roker 'N'ame, 'C'lear and 'C'onspicuous.