Florida Real Estate Sales Associate Examination Content OutlineReal Estate Brokerage Activities and ProceduresMedium
A real estate sales associate, licensed in Florida, decides to form a team within their current brokerage. The team plans to use a unique team name in all their advertising. Which of the following is a mandatory requirement for advertising as a team in Florida?
- AThe team name must include the words 'Real Estate Team' or 'Realty Group' to distinguish it from a brokerage.
- BOnly the broker of record is permitted to approve team advertising materials before publication.
- CThe advertisement must clearly display the registered name of the brokerage firm adjacent to the team name.
- DThe team must register its name with the Department of Business and Professional Regulation (DBPR).
Show answer & explanationAnswer & explanation
Correct answer: C. The advertisement must clearly display the registered name of the brokerage firm adjacent to the team name.
Florida law requires that all advertising by a real estate team must clearly and conspicuously include the registered name of the brokerage firm. This ensures consumers are aware of the supervising entity.
Why the other options are wrong
- A. While common, there is no specific requirement for the team name to include 'Real Estate Team' or 'Realty Group'.
- B. While good practice, the law does not mandate that only the broker of record approves all team advertising, though the broker is ultimately responsible.
- D. Teams do not register their names directly with the DBPR; only brokerage firms are registered.
Team Advertising Requirements (FL)
In Florida, real estate teams must ensure all advertising prominently displays the registered name of the brokerage firm.
- Brokerage name must be adjacent to team name.
- Team names cannot imply a separate brokerage.
- Broker is responsible for team advertising compliance.
Memory trick: Team ads must always show who's the boss!