Florida Real Estate Sales Associate Examination Content OutlineReal Estate Brokerage Activities and ProceduresMedium
A Florida real estate sales associate is preparing an advertisement for a property. The advertisement includes a catchy slogan and the sales associate's personal contact information, but it does not include the registered name of the brokerage firm. This type of advertisement is known as:
- APromotional advertising
- BInformational advertising
- CBlind advertising
- DInstitutional advertising
Show answer & explanationAnswer & explanation
Correct answer: C. Blind advertising
Blind advertising occurs when a real estate advertisement fails to clearly indicate that it is placed by a licensed real estate broker or sales associate and does not include the registered name of the brokerage firm. This is prohibited in Florida.
Why the other options are wrong
- A. Promotional advertising is a broad category and doesn't specifically describe this violation.
- B. Informational advertising provides facts about a property or service, but doesn't address the legal requirement for brokerage identification.
- D. Institutional advertising promotes the firm's image, not a specific property.
Blind Advertising (FL)
An advertisement that does not include the registered name of the brokerage firm, making it appear as if it's placed by a private party.
- Prohibited in Florida.
- Misleads the public about the advertiser's identity.
- Requires the brokerage firm's name to be clearly displayed.
Memory trick: Blind ad hides the broker, but the law sees all.