Microsoft 365 Endpoint AdministratorManage identity and compliance (10-15%)Medium

An administrator needs to configure Intune to automatically enroll all new corporate-owned iOS/iPadOS devices without requiring user interaction during the initial setup. The devices are purchased directly from Apple. Which enrollment method should be used?

  1. AApple Configurator
  2. BDirect enrollment
  3. CApple Business Manager (ABM) / Apple School Manager (ASM)
  4. DDevice enrollment manager (DEM)
Show answer & explanation

Correct answer: C. Apple Business Manager (ABM) / Apple School Manager (ASM)

Apple Business Manager (ABM) or Apple School Manager (ASM) integration with Intune allows for automated, zero-touch enrollment of corporate-owned iOS/iPadOS devices purchased directly from Apple, ensuring they are enrolled during initial setup.

Why the other options are wrong

  • A. Apple Configurator is for manual enrollment of a small number of devices, often via USB, and doesn't provide zero-touch initial setup.
  • B. Direct enrollment is a broad term; in Intune, it often refers to user-driven enrollment or specific legacy methods not suited for zero-touch mass deployment.
  • D. DEM is for enrolling large numbers of devices with a single account, but still requires some user interaction or manual steps per device.

Apple Business Manager (ABM) Enrollment

A zero-touch enrollment method for corporate-owned iOS/iPadOS devices purchased directly from Apple, allowing automatic MDM enrollment during initial device setup.

  • Requires integration with Intune.
  • Provides automatic, mandatory enrollment.
  • Ideal for large-scale corporate deployments.

Memory trick: Apple Business Manager streamlines device setup right out of the box.

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