A business proposal outlines a new marketing strategy: "Our current approach, which relies heavily on traditional print media, has shown diminishing returns over the past three quarters. In contrast, digital advertising campaigns, particularly those targeting social media demographics, have consistently yielded higher engagement rates and conversion metrics. Therefore, we propose a strategic pivot: reallocate 70% of our marketing budget to digital platforms, focusing on interactive content and influencer collaborations, to maximize ROI." The passage is primarily organized to:

1. ADescribe the current market trends in advertising.
2. BExplain the technical details of digital advertising.
3. CCompare two marketing strategies to justify a change.
4. DPresent a chronological history of the company's marketing efforts.