Microsoft Security, Compliance, and Identity Fundamentals (SC-900)Describe the capabilities of Microsoft EntraMedium
A startup is rapidly expanding and needs to manage user identities and access for its customer-facing web and mobile applications. They require a scalable solution that allows customers to register, sign in using social identities (e.g., Google, Facebook), and manage their own profiles. Which Microsoft Entra capability is designed for this type of customer identity and access management (CIAM)?
- AMicrosoft Entra B2B Collaboration
- BMicrosoft Entra Connect
- CMicrosoft Entra ID Free
- DMicrosoft Entra B2C
Show answer & explanationAnswer & explanation
Correct answer: D. Microsoft Entra B2C
Microsoft Entra B2C (Business-to-Consumer) is a CIAM solution specifically designed for customer-facing applications, enabling millions of customers to sign up and sign in using various identity providers, including social accounts, and manage their profiles. This fits the requirement for scalable customer identity management.
Why the other options are wrong
- A. B2B Collaboration is for inviting external business partners to access your internal Microsoft Entra ID resources, not for general customer-facing applications.
- B. Microsoft Entra Connect synchronizes on-premises AD with Microsoft Entra ID; it is not a CIAM solution.
- C. Microsoft Entra ID Free is a basic identity service for employees, not designed for customer-facing applications or social identities.
Microsoft Entra B2C
A customer identity and access management (CIAM) solution that handles customer sign-up, sign-in, and profile management for web and mobile applications.
- Designed for millions of customer identities.
- Supports social identity providers (Google, Facebook, etc.).
- Customizable user experiences and self-service features.
Memory trick: B2C is the customer's welcome mat and identity vault.